In & Other Stories' Fall Fashion 2024 campaign, Nadia Lee Cohen takes on the roles of photographer, director and subject, crafting a series of portraits that capture her personal and artistic vision of the new fall collection. What themes do you explore in the campaign? What inspired the campaign concept? How did the collection influence your creative direction? How would you describe the campaign’s visual style?
Which outfit stands out to you the most in telling a particular narrative in the campaign? What pieces from the collection do you see as key moments in the campaign? Who is the character in the images? You’ve spoken about how the narrative style of artists like Martin Parr, Philip Lorca Dicorcia, Cindy Sherman, and William Eggleston has resonated with you, and how their style is reminiscent of fashion photography, but each image still has such standalone worth and power. How do you think imagery acquires this ‘standalone worth and power’? What is it? Bio Nadia Lee Cohen is a British photographer, filmmaker and artist known for her ability to craft timeless visuals deeply rooted in narrative and storytelling. Her work, often inspired by cinema and the magical underbelly of Los Angeles, offers a compelling perspective on contemporary fashion and culture. She consistently transforms fashion moments into extraordinary visual narratives, proving that the most compelling stories lie within the unexpected.
